Oye Mi Canto – which translates to “Hear My Song” – is a high-energy anthem that shouts out Latinos of every background and invites the whole world to feel the heat of reggaetón. N.O.R.E. teams up with Daddy Yankee, Nina Sky, Gem Star, and Big Mato to fuse New York hip hop attitude with the hypnotic dembow rhythm. Throughout the track they roll call nationalities – “Boricua, morena, dominicano, colombiano, cubano, mexicano” – to show that, even with different flags, everyone shares the same pulse when the beat drops. The message is simple: if you’re proud of your roots, stand up, grab a cup, and dance.
Behind the party vibe lies a milestone in music history. “Oye Mi Canto” helped introduce reggaetón to mainstream U.S. audiences, proving that Latin sounds could dominate clubs and radio right beside English rap. Switching smoothly between Spanish and English, the artists celebrate street life, island flavors like Bacardi limón, and the irresistible shake of the “bum bum bum.” The song says that on the dance floor, labels disappear – “No matter your race, because today you Latino.” It’s a joyful declaration of unity, cultural pride, and the irresistible power of a beat that makes everyone move together.