Martilla Lyrics in English by KEVVO
Pichar is Puerto Rican slang meaning to ignore someone, brush them off, or pretend not to notice them. In the song, KEVVO says she is ignoring him after changing and moving on, giving this everyday idea a distinctive Caribbean reggaetón flavor.
“Martilla” is a blunt, jealous message from someone who cannot stop thinking about an ex. KEVVO asks, “Dime si hay otro cabrón que te martilla” [Tell me if there is another guy having sex with you], while he keeps making missed calls and wanting to “volver a bellaquear” [go back to making out and having sex]. The title uses martilla, literally related to “hammering,” as Puerto Rican slang for having sex. He wants a clear answer, even if it hurts: “Háblame claro y no te vuelvo a escribir” [Speak honestly to me and I will not write to you again].
The memories are very specific and a little excessive in the best reggaetón way: sex before breakfast, kisses, balcony encounters with a sea view, and trips to Rincón, a town in Puerto Rico. He remembers buying her Louis Vuitton and Chanel, then gets jealous imagining someone else giving her pleasure. She has changed her phone number, ignores him, and possibly moved on, while he checks what she posts online and even tints his Range Rover so he will not see her when he goes out. Pichar means to ignore someone, and notón refers to being high, which explains why he calls her when his thoughts get especially intense. The result is a messy mix of desire, suspicion, pride, and one very simple question: has she replaced him?
