Escrachándose comes from the verb 'escracharse', meaning to expose oneself publicly or make a fool of oneself. It carries a strong social charge, often used in Latin America to describe public embarrassment or protest.
Eladio Carrión uses it to call out rivals: "Siguen escrachándose y tú vas en crescendo" ("They keep embarrassing themselves and you're going in crescendo"), contrasting their stumbles with his own steady rise.
Eladio Carrión and Myke Towers spend three minutes proving they've made it, using name brands as the scorecard. The hook keeps it plain — "Everything Foreign / M-O-N-E-Y" — before Eladio opens his verse ranking one designer label over another the way a rapper used to rank cars: "Esto no es Kith, lil na, esto es Vetements" [this ain't Kith, lil na, this is Vetements].
Myke Towers takes the back half and turns the boasting into an origin story. He remembers being counted out — "Cuando estaba en cero me subestimaban" [When I was at zero they underestimated me] — and answers it with the line that gives the song its swagger, "Nosotros somos reye' desde chamaquito', ¿oíste?" [We've been kings since we were kids, you hear?], closing the song exactly where it started: on top, and used to it.