Bochinche is a vibrant and somewhat informal word that translates to "gossip" or "commotion." It's more colorful than a simple "chisme" (gossip) and often implies a more chaotic or scandalous situation.
In the song, Alex Zurdo uses it in the phrase "Bájale, bájale, bájale a la cultura del bochinche," urging listeners to turn down or reduce the culture of gossip and sensationalism that pervades media. It's an engaging word that captures the song's critique of harmful content.
Have you ever scrolled through social media and felt like everything you see is just… drama? Alex Zurdo, Funky, and Redimi2 totally get it in their song "Mata Pero Vende" [It Kills But It Sells]. They're calling out how the internet, especially social media, seems to thrive on negativity and controversy. They sing, "Siempre busca lo que ofende / Mata pero vende" [Always looks for what offends / It kills but it sells], pointing out that shocking or offensive content often gets the most attention, even if it's harmful.
The artists compare those who spread this kind of content to "Dráculas de la informática" [information vampires] with "moral anoréxica" [anorexic morals] – pretty blunt, right? They're saying that people are hungry for "sangre para ser viral" [blood to go viral], meaning they'll do anything for clicks and views. They challenge us to think about what we're consuming and sharing, asking us to "Bájale, bájale, bájale a la cultura del bochinche" [Turn down, turn down, turn down the gossip culture]. Instead of feeding into the negativity, they want us to look for something more meaningful, something that truly helps us, like the message of Jesus, which they feel is often ignored in favor of "lo que entretiene, no lo necesario" [what entertains, not what's necessary].