“LA CANCIÓN” is that irresistible reggaeton confession where J Balvin and Bad Bunny admit what many of us secretly know: one song can shatter the illusion of moving on. The track opens with the pair convinced they have already forgotten an old flame, only for their song to start playing at the club. Instantly, the memories crash back—nights of singing off-key, stumbling dances, and tipsy kisses that felt like the world’s best idea. Over a slow, hypnotic beat, they laugh at themselves for thinking a string of casual hookups, a few English ballads, or swaggering bravado could erase genuine feelings.
As the alcohol flows, each verse dives deeper into nostalgia: back-seat rendezvous, beach adventures, stealthy visits to a strict parent’s house, even the scent of Chanel mixed with sweat. The singers recognize that time has passed and their ex is happy with someone else, yet the moment that old melody surfaces, the past seems vivid and alive. Ultimately, “LA CANCIÓN” captures that bittersweet tug-of-war between pride and vulnerability, proving that music can reopen scars, revive joy, and remind us that some loves never fade completely, no matter how many times we hit “next track.”
José Álvaro Osorio Balvín, known as J Balvin, is a pioneering Colombian reggaeton singer born in Medellín in 1985. Bursting onto the music scene in 2004, Balvin is recognized as one of the best-selling Latin artists with over 35 million records sold worldwide.
Known for hits like "6 AM," "Ay Vamos," and "Mi Gente," he has transformed reggaeton into a global phenomenon while staying true to his Spanish roots. J Balvin's eclectic style blends urbano, Latin pop, and trap, influenced by rock legends like Metallica and Nirvana, as well as icons like Daddy Yankee.
With multiple Latin Grammy Awards and Billboard Latin Music Awards under his belt, Balvin continues to break records — becoming the first Latino to headline major music festivals such as Coachella. His vibrant music and fashion make him a standout figure, dedicated to spreading Latin music worldwide.