Consumait comes from the verb "consumer," meaning "to consume." While it can mean to eat or use up, in this song, it carries a more intense, metaphorical meaning.
The lyrics state, "Comme si on se consumait dans notre propre feu" (As if we were consuming ourselves in our own fire). This vividly portrays a destructive, self-inflicted emotional burning, making it a powerful and memorable word to describe the toxic relationship in the song.
"Qui tu es ?" is Willy William asking the question at the heart of a relationship built on lies: who are you, really?
The singer describes a love that ran on deception from the start — lying became routine, almost a game, until neither partner could tell truth from mask anymore. He confesses to hiding his own feelings behind a metaphorical helmet, wearing a different face for the one he loves than the one he shows everyone else.
By the chorus, all that dishonesty leaves him unable to trust what he sees: is she a mask or the truth? A friend, a lover, or neither? The song never answers — it just keeps circling back to the same demand: tell me who you are.
Willy William is a French DJ, producer, and rapper, born Willy Fauade William in 1981 and raised in Champagné, in the Pays de la Loire region of France.
He started out as part of the collective Collectif Métissé, blending dance music with world influences, before launching a solo career in 2014. His breakthrough came with "Ego" in 2015, which topped the French charts and reached number one across several European countries.
William's biggest moment arrived in 2017 with "Mi Gente," his collaboration with reggaeton star J Balvin. A remix featuring Beyoncé turned it into a global hit, and he has since worked with artists like Jason Derulo, David Guetta, Nicki Minaj, and Sean Paul.
Known for club-ready remixes and instantly catchy hooks, he remains one of France's most successful dance music exports.