Importunistes is a fascinating and somewhat rare word that translates to "importunists" or "those who importune." To importune means to harass (someone) persistently for or to do something.
In this song, Riff Cohen playfully embraces contradictions, singing "J'aime les importunistes / Ceux qui n'importunent pas" (I like the importunists / Those who don't importune). This creates an intriguing paradox, highlighting her appreciation for all kinds of people, even those who might be considered bothersome, and those who defy expectations.
“J’aime” is Riff Cohen’s playful love letter to… well, almost everything. The Israeli-French singer reels off a joyous list of opposites and oddities: believers and non-believers, chopstick users and finger food fans, Bollywood and Eurofoot. By stacking these contrasts, she turns the simple phrase J’aime (I love) into a catchy mantra of radical acceptance. Every quirky image, from castanets to confetti, paints a colorful collage that reminds us how wide the world is and how easily we can embrace its differences.
Beneath the fun, the song carries a gentle message: our similarities and contradictions can coexist in harmony. Whether you pray, dance with dolphins, or just enjoy your cat’s purr, you still belong in her vibrant universe of affection. “J’aime” invites listeners to sing along, celebrate diversity, and remember that love grows bigger each time we add a new item to the endless list of things we adore.