The song "TULUM" by Peso Pluma featuring Grupo Frontera tells the story of a woman who is in a relationship with a man who doesn't appreciate her. The lyrics describe how the woman is with someone who is not on her level and doesn't seem to be her type. Despite going on vacations to Tulum and posting pictures, the woman's heart is not satisfied. The song's chorus expresses the singer's realization that the woman has been wasting her time with the wrong person, but he is glad that he arrived just in time. He acknowledges that she is what he was missing and compares her to the most delicious item on a menu. The lyrics also mention that the woman has another man in her life and if she wants, she can mention the singer's name to her current partner. Overall, "TULUM" is a catchy and upbeat song that highlights the singer's appreciation for a woman who deserves better and his desire to be with her.

Hassan Emilio Kabande Laija, professionally known as Peso Pluma, is a Mexican rapper, musician, and singer. Born on June 15, 1999, in Zapopan, Jalisco, Mexico, Peso Pluma learned to play the guitar during his teenage years and began writing songs inspired by regional Mexican music. He gained moderate success with his first two studio albums, "Ah y Qué?" (2020) and "Efectos Secundarios" (2021). However, it was his collaboration with Raul Vega on the song "El Belicón" in 2022 that catapulted him to stardom. The song sold 480,000 units and achieved 8× Platinum certification by the RIAA. Peso Pluma's musical style is characterized by corridos tumbados, a fusion of corridos with elements of urban music, trap, and reggaeton. He is considered a major contributor to the revival of the Corridos genre. With his crossover appeal, Peso Pluma is the most streamed artist in Mexico and has achieved multiple chart-topping hits, including collaborations with Natanael Cano and Eslabon Armado.