LA PEOPLE throws you straight into the fast-paced streets of Culiacán, a city famous for its corridos and larger-than-life figures. Peso Pluma and Tito Double P paint a cinematic picture of a young commander who knows every escape route, outsmarts the “verdes” (military police), and roars away in a supercharged convoy. Luxury details — Dior boots, an armored truck, a SCAR rifle — flash by like neon signs, showing that style and status are part of the game just as much as courage and quick thinking.
Under the high-energy beat of corrido tumbado, the lyrics celebrate loyalty to the Guzmán flag, pride in Sinaloan roots, and the thrill of living on the edge. The protagonist reminds everyone that he has resources, firepower, and talent in abundance, so chasing him is a bad idea. In short, the song is an adrenaline-laced anthem about outmaneuvering authority, enjoying life’s luxuries, and keeping unbreakable ties to one’s crew and homeland.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.