Peso Pluma’s “ICE” is a swagger-packed anthem of self-made success and gleaming confidence. The Mexican artist borrows Ric Flair’s legendary wrestling catchphrase to open the track, setting the tone for a victory lap filled with “ice” (slang for diamonds), fast cars, and a fearless attitude. He reminds listeners that his glittering lifestyle did not appear overnight: “Mucho sufrir costó pa’ merecer” highlights the sacrifices and risks he took to climb from hardships to high-life. Every shimmering chain and roaring Audi becomes proof that bold moves and relentless work can silence doubters.
Beneath the bravado, “ICE” also celebrates artistic passion. Peso Pluma calls his guitar “mi lira,” showing that even amid luxury, music remains his driving force. The repeated promise “Se lo repito por última vez” is a playful warning to anyone trying to copy his style: he is the original, and his shine is here to stay. In short, the song is a glittering mix of Mexican street hustle, global hip-hop flair, and a reminder that real diamonds are forged under pressure—then worn proudly around the neck for the whole world to see.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.