**“El Hechizo” (“The Spell”) invites us on a whirlwind adventure where love feels like magic and every plan is impulsive. Peso Pluma sings from the perspective of someone completely spellbound: he’s ready to jet off to Puerto Rico at sunrise, hot-box a truck under a ceiling of stars, and even fly in a private plane—all just to keep the spark alive. The chorus reveals his craving for more than a quick fling: "un ratito no me basta ya" (“a little while isn’t enough for me anymore”). In short, he wants a full-time romance, not occasional moments.
Yet beneath the dreamy promises lies a fragile reality. The relationship hangs on the other person’s decision to desenredar el hechizo—to untangle the spell—and walk away. Only she can break the charm, and if she does, it will be the “worst punishment” for him. The song balances excitement and vulnerability, showing how intoxicating love can turn into heartache when both people aren’t equally committed.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.