Chambear is a vibrant and common slang term in Mexico and other Latin American countries for "to work" or "to hustle." It's a more informal and energetic alternative to the standard trabajar.
In "Se Les Olvida," Natanael Cano uses chambear repeatedly to emphasize the grind and hard work involved in his journey and success. Lines like "Y se trata de chambear, soy el primero en brincar" (And when it comes to working, I'm the first to jump in) and "Sigo chambeando, con la gente hay amistad" (I keep hustling, there's friendship with the people) highlight a strong work ethic and a sense of community among those who are also chambeando.
Se Les Olvida is Natanael Cano’s way of reminding everyone that success is built quietly, not loudly. He sings about people who forget where they are headed and who taught them the value of hard work. Cano compares real growth to tall trees that reach the sky sin ruido — silently and steadily. While critics talk, he keeps hustling, proving that dedication speaks louder than empty words.
Behind the red eyes and carefree attitude lies a simple philosophy: work first, celebrate after. Cano enjoys life with skateboards, syrup-laced drinks, and a bottle raised in gratitude, but he never stops being the first to “jump” when there is work to do. Family and close friends form his trusted circle, and every small victory is shared with them. The song mixes pride, humility, and a touch of rebellion, turning Natanael’s rise from underestimated “morrillo” to respected artist into an anthem for anyone who grinds in silence and lets their results shine.
Natanael Rubén Cano Monge, born on March 27, 2001, in Hermosillo, Sonora, Mexico, is a groundbreaking Mexican rapper, singer, and composer.
He is best known for pioneering "corridos tumbados," a unique fusion of traditional regional Mexican corridos with modern trap and hip-hop elements. Beginning his career by uploading guitar covers and original songs on YouTube, Natanael quickly gained recognition for blending genres and storytelling. His hit "Soy el Diablo" gained international attention, especially after a remix with Puerto Rican superstar Bad Bunny.
Signed to Rancho Humilde and Warner Latina, Cano has released several successful albums and EPs, showcasing his dynamic style. Drawing inspiration from legends like Ariel Camacho and contemporary Latin trap artists, Natanael Cano continues to innovate and shape the future of regional Mexican music.