Natanael Cano and Victor Cibrian crank up the swagger in Que Me Importa, an anthem for anyone who has ever been told they were doing life the “wrong” way. The narrator lights up a blunt, looks back at the days when no one offered a hand, and proudly declares that hustling on his own terms is what pushed him to the top. Critics, gossipers, fake friends – they all fade into background noise while perseverance, street–smart confidence, and a little herbal calm pave the road to success.
The track is a victory lap that reminds listeners to keep their goals quiet, trust their grind, and never fold under pressure. Life, the song warns, eats up the timid. So spark some confidence, tune out the chatter, and let determination speak louder than anyone’s doubts.
Natanael Rubén Cano Monge, born on March 27, 2001, in Hermosillo, Sonora, Mexico, is a groundbreaking Mexican rapper, singer, and composer.
He is best known for pioneering "corridos tumbados," a unique fusion of traditional regional Mexican corridos with modern trap and hip-hop elements. Beginning his career by uploading guitar covers and original songs on YouTube, Natanael quickly gained recognition for blending genres and storytelling. His hit "Soy el Diablo" gained international attention, especially after a remix with Puerto Rican superstar Bad Bunny.
Signed to Rancho Humilde and Warner Latina, Cano has released several successful albums and EPs, showcasing his dynamic style. Drawing inspiration from legends like Ariel Camacho and contemporary Latin trap artists, Natanael Cano continues to innovate and shape the future of regional Mexican music.