Maluma's song "Rumba (Puro Oro Anthem)" is a celebration of the wild and passionate night that two lovers experienced together. The lyrics describe the consequences of the wild rumba, and how they deserve to experience it all over again. The song encourages the listener to break the rules and indulge in the pleasure of the moment, and to call and come back for more. The chorus emphasizes that the night was the result of a wild rumba, and that they deserve to experience it all over again.

Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and record producer who has become one of the most successful Latin American artists of the 21st century. He chose the stage name Maluma, which is a combination of the first syllable of the names of his mother Marlli, his father Luis and his sister Manuela. He is an award winning artist best known for his hit singles "Felices los 4," "Corazón," and "Borró Cassette," which have all topped the Latin charts. Maluma has collaborated with some of the biggest names in Latin music, including Ricky Martin, Shakira, Thalia, and the Weeknd. He has cited Héctor Lavoe, Justin Timberlake and Michael Jackson as his main musical influences. Maluma is also an active philanthropist, having founded “El Arte de los Sueños” in his hometown Medellín, to provide adolescents access to the arts and training.