Rumba (Puro Oro Anthem) is Maluma’s vibrant postcard from an all-night party where anything can happen. He paints a scene of popping bottles, forbidden kisses, and dancing until sunrise alongside a woman who shines brighter than the dawn itself. The “consequences” of this rumba are not regrets, but an electrifying mix of memories and desire that refuses to let him sleep.
Instead of cooling down, the Colombian superstar only wants to turn the volume up. He openly craves a repeat performance—more beach breeze, more smoke swirling in the air, more chilled beer, and another adventure on her body. The track celebrates living in the moment, breaking rules, and letting irresistible chemistry write its own story. In short, it is an anthem for anyone who believes the best nights are the ones so wild you immediately plan the sequel.
Maluma (born Juan Luis Londoño Arias on January 28, 1994, in Medellín, Colombia) is a celebrated singer, rapper, songwriter, and actor known for his vibrant contributions to urbano, reggaeton, and Latin pop music. Since beginning his career at just sixteen, Maluma has released multiple successful albums including Magia (2012), Pretty Boy, Dirty Boy (2015), F.A.M.E. (2018), and 11:11 (2019), captivating audiences worldwide with his dynamic sound and charismatic presence.
With over 18 million records sold, Maluma has scored numerous hits like "Felices los 4," "Borró Cassette," and "Corazón," and has collaborated with global stars such as Shakira, Madonna, and The Weeknd. His music blends infectious beats with heartfelt lyrics, earning him multiple awards including a Latin Grammy and an MTV Video Music Award. Known for his smooth vocals and genre-crossing style, Maluma remains a leading figure in Latin music and continues to influence the global music scene.