The song "La Reina" by Maluma is a tribute to the beauty and self-confidence of women. Maluma encourages women to embrace their natural beauty and not feel the need to conform to societal standards of makeup and filters. He also criticizes those who try to bring women down with their negative comments about their appearance. The song emphasizes the message that women are queens and should be treated as such, with love and respect. Maluma also encourages men never resort to violence, but to be supportive and uplifting to the women in their lives.

Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and record producer who has become one of the most successful Latin American artists of the 21st century. He chose the stage name Maluma, which is a combination of the first syllable of the names of his mother Marlli, his father Luis and his sister Manuela. He is an award winning artist best known for his hit singles "Felices los 4," "Corazón," and "Borró Cassette," which have all topped the Latin charts. Maluma has collaborated with some of the biggest names in Latin music, including Ricky Martin, Shakira, Thalia, and the Weeknd. He has cited Héctor Lavoe, Justin Timberlake and Michael Jackson as his main musical influences. Maluma is also an active philanthropist, having founded “El Arte de los Sueños” in his hometown Medellín, to provide adolescents access to the arts and training.