Mídia translates to "media" in English. While it might seem like a common word, its usage in this song is particularly interesting and central to the artist's message.
Lil Whind uses "mídia" to highlight his relationship with public perception and gossip. He asserts, "Eu que sou a mídia," meaning "I am the media," flipping the script on how he's portrayed. This word is key to understanding the song's theme of self-empowerment and control over one's own narrative in the face of public scrutiny.
The track opens in English, with a soft indie hook about a record player made in 2014, hair dyed blue that came out a seasick green, and vintage dresses. Then the beat drops, Lil Whind switches to Portuguese, and the whole song turns on one line: the more the media talks, the more he converts it into money. Gossip does not wound him. He likes your comment, replies to it, laughs, and files the rest under blá-blá-blá.
There is a skit in the middle where a friend panics because a gossip site says Lil Whind has flown off to Australia, and the answer is basically look at the name of the site. Arthurzim takes the second half, showing up in Air Force ones and layers of Fendi, slipping out before the flash notices him, and declaring eu que sou a mídia, I am the media. It is a great listen for relaxed spoken Brazilian Portuguese, with clipped forms like 'to and 'cês running through every verse.