En Alta is Colombian superstar J Balvin’s rooftop victory lap, a song where he salutes the view from the very top while a cloud of ZaZa (slang for premium weed) drifts overhead. The phrase “en alta” literally means “at a high altitude,” and Balvin stretches that idea until it covers every kind of high: musical fame, financial success, spiritual elevation, even the literal lift that comes from smoke. Surrounded by designer labels, sports cars with “suicide” doors, and a globe-trotting crew, he paints a neon snapshot of life lived above the noise, so high that the haters are dots far below.
Under all the flexing, the track doubles as a loyalty oath and a gratitude prayer. Balvin thanks God for yesterday’s struggles, shuts the door on fake friends, and keeps his circle tight under a code of silence (“código omertá”). The message is simple but magnetic: celebrate wins, stay real, keep your energy sky-high, and, when the night falls, there is always another party on the terrace waiting to lift you even higher.
José Álvaro Osorio Balvín, known as J Balvin, is a pioneering Colombian reggaeton singer born in Medellín in 1985. Bursting onto the music scene in 2004, Balvin is recognized as one of the best-selling Latin artists with over 35 million records sold worldwide.
Known for hits like "6 AM," "Ay Vamos," and "Mi Gente," he has transformed reggaeton into a global phenomenon while staying true to his Spanish roots. J Balvin's eclectic style blends urbano, Latin pop, and trap, influenced by rock legends like Metallica and Nirvana, as well as icons like Daddy Yankee.
With multiple Latin Grammy Awards and Billboard Latin Music Awards under his belt, Balvin continues to break records — becoming the first Latino to headline major music festivals such as Coachella. His vibrant music and fashion make him a standout figure, dedicated to spreading Latin music worldwide.