“Ego” plunges us into the tug-of-war between pride and irresistible attraction. Over a smooth reggaetón groove, Colombian superstar J Balvin admits he is bending his own rules: he barely drinks, yet he is “thinking of drinking,” and he knows he should not chase someone who already belongs to someone else, yet he cannot help himself. Every line drips with temptation and vulnerability as he looks for excuses just to see her, asking her not to be “mala” while promising that a single night together will be his farewell.
The title spotlights the inner conflict at play. Balvin’s ego tells him to back off, but his heart races forward, convinced that her kiss unlocked something deeper. The song captures that universal moment when desire overpowers logic, turning even the most confident person into a bundle of restless energy and late-night schemes. With catchy repetition and emotional honesty, “Ego” reminds us how love can humble us, blur boundaries, and make even the coolest heads spin.
José Álvaro Osorio Balvín, known as J Balvin, is a pioneering Colombian reggaeton singer born in Medellín in 1985. Bursting onto the music scene in 2004, Balvin is recognized as one of the best-selling Latin artists with over 35 million records sold worldwide.
Known for hits like "6 AM," "Ay Vamos," and "Mi Gente," he has transformed reggaeton into a global phenomenon while staying true to his Spanish roots. J Balvin's eclectic style blends urbano, Latin pop, and trap, influenced by rock legends like Metallica and Nirvana, as well as icons like Daddy Yankee.
With multiple Latin Grammy Awards and Billboard Latin Music Awards under his belt, Balvin continues to break records — becoming the first Latino to headline major music festivals such as Coachella. His vibrant music and fashion make him a standout figure, dedicated to spreading Latin music worldwide.