Grupa Frontera's song No Se Va is a heartfelt plea for a lost love to return. The lyrics express the difficulty of forgetting someone who promised a life together, and the singer's attempts to train their broken heart in case they meet again. The chorus repeats the phrase "Tu recuerdo no se va" ("Your memory does not go away") as a reminder that the love is still alive, and the singer begs for the beloved to stay for the night, for longer than twelve o'clock, and even for life. Despite the pain of seeing their photo, the singer is determined to never forget this love.

Grupo Frontera is a musical group of regional Mexican music, originally from the United States. Formed in the Texas Valley with roots from Tamaulipas and Nuevo León, Grupo Frontera was established in 2022. This group is characterized by its mix of norteño and cumbia rhythms. Their biggest success so far is in the song "No Se Va", a cover of the song originally by Morat. The song cover has led the members to become known throughout the United States and the Mexican Republic. The group said that it all started as a hobby which soon became a dream come true.