“Y Ahora” plunges us right into the raw aftermath of a breakup. Grupo Firme teams up with 6ix9ine to paint the picture of a lovesick narrator who wakes up missing every cariñito, sending texts that never get answered, and replaying memories while the silence on the other end grows louder. The upbeat banda arrangement might make you sway, yet the lyrics confess a heart split in two: he is drinking with friends, but every sip reminds him that she is out there “gozándote la vida.” The chorus is a desperate question — “Y ahora, ¿qué hago?” — capturing that universal panic when forgetting someone feels impossible and the phone stays stubbornly quiet.
At the same time, the song turns heartbreak into resilience. Realizing he has to guard his feelings “el doble,” the singer acknowledges the wound, admits he is “jodido,” then vows to protect what is left of his heart. 6ix9ine’s cameo adds a playful edge, fusing regional Mexican flair with urban bravado, and together they remind us that love can knock you flat but music – and maybe one more round with your compas – can help you stand back up.
Grupo Firme is a dynamic regional Mexican band originating from Tijuana, Baja California, Mexico, known for their vibrant fusion of Pacific/Sinaloan norteño, Sinaloan banda, and norteño-banda styles. Founded in 2014 by Eduin Cazares and Jairo Corrales, the group quickly rose to prominence with hits like "Pídeme" and "Juro Por Dios," captivating fans across Mexico and the United States.
Winning multiple awards including Latin Grammys and Premio Lo Nuestro honors, Grupo Firme has established itself as a powerhouse in contemporary Mexican music. Their energetic live performances, such as the stadium tour "Enfiestados y Amanecidos," showcase their connection with audiences. Collaborations with stars like Maluma, Thalía, and Demi Lovato highlight their versatile appeal and continue to expand their reach in the Latin music scene.