Assaje is a Neapolitan dialect word that means 'a lot' or 'very much'. While it's similar to the standard Italian 'assai', its specific regional flavor makes it stand out and gives the song a unique, authentic touch.
In the song, Gigi D'Alessio uses it repeatedly to emphasize the depth of his feelings, singing "je te voglio cchiù assaje, assaje" (I love you even more, very much). It's a passionate expression of overwhelming love that is central to the song's emotional core.
Assaje is Neapolitan dialect for so much, and the whole song lives inside that word.
Gigi D'Alessio sings about a love that has settled into everyday life: waking up already thinking of her, watching her walk around the house in just a shirt, sharing a coffee-flavored kiss, ordering breakfast for two. The small routines are the point — this isn't a dramatic love, it's a comfortable one.
The chorus keeps circling back to the same confession: he loves her more and more every day, so much (assaje) that he wants to chain their lips together with a thousand chains so the kisses never stop. Later verses add a little jealousy and longing, but the feeling never changes shape — it just keeps growing.
Gigi D'Alessio, born Luigi D'Alessio on February 24, 1967, in the Fuorigrotta district of Naples, Italy, is one of Italy's most beloved singer-songwriters. He grew up in a working-class family and started performing as a young pianist at weddings and local events before the Neapolitan song legend Mario Merola noticed his talent and brought him into the Naples music scene.
His debut album arrived in 1992, and within a few years he had become a household name across Italy, blending traditional Neapolitan melodies with mainstream Italian pop. Two appearances at the Sanremo Music Festival, in 2000 and 2001, helped cement his national fame, and he has gone on to sell more than 30 million records over his career.
D'Alessio also found success abroad, most notably with the duet "Un cuore malato" alongside Belgian-Sicilian singer Lara Fabian, and he later recorded a Portuguese-language version of one of his hits with Brazilian star Wanessa Camargo. Beyond music, he has appeared in films and hosted television shows in Italy.
Now in his fourth decade as a recording artist, Gigi D'Alessio remains active, still writing and releasing new music while touring across Italy and abroad.