Embustero means 'liar' or 'deceiver'. It's a strong and descriptive word that goes beyond the common 'mentiroso', implying a more deliberate and perhaps habitual act of deception.
In the song, Cartel de Santa uses this word to call out those who pretend to be something they're not, specifically those who claim to be tough or from the streets but are actually faking it. The line "Quizá nacer de nuevo pero no ser embustero" (Perhaps be born again but not be a deceiver) highlights the importance of authenticity over pretense, making it a memorable and thought-provoking word in the context of the lyrics.
Ever heard a rumor about yourself and just decided to own it? That's exactly what Mexican rap icon Cartel de Santa does in "Si Te Vienen A Contar." The chorus boldly states, "If they come to tell you bad things about me, tell them yes... it was me!" This track is a classic "diss track," a song meant to criticize another artist. The rapper, Babo, calls out rivals for faking a tough, gangster lifestyle that he believes they haven't earned. The song is a powerful statement about being authentic and having the confidence to stand by your reputation, good or bad.
Babo doesn't just make general statements; he gets specific and personal. He mocks artists who look tough but lack real street credibility, humorously saying that even Justin Bieber has tattoos, but that doesn't make him a tough guy. To prove his own authenticity, Babo references his real-life collaboration with the legendary Snoop Dogg. In the end, he frames the whole conflict as a battle of lyrical skill, comparing it to the famous rivalry between Biggie and 2Pac, making it clear this is a war of words to see who is the true master of the microphone.