Bidoche is a French slang term for 'meat', often used to refer to low-quality or cheap meat. It's a colorful and somewhat informal word that adds a specific flavor to the lyrics.
In the context of "Greenwashing", the band Tryo uses bidoche to highlight the consumerist desire for abundant, often unethically sourced, meat ("De la bidoche Ă tous les repas" - Meat at every meal). Its use underscores the critique of overconsumption and the environmental impact of such demands, making it a memorable and impactful word in the song.
Greenwashing is a witty musical mirror that French band Tryo holds up to modern society. Over a playful reggae-folk groove, the lyrics list all the comforts and luxuries we crave â cheap flights, year-round fruit, endless Wi-Fi, giant SUVs, even summer sunshine in the middle of winter â while we simultaneously demand products labeled eco, organic, and planet-friendly. By chanting âgreen green green⊠washing,â the chorus mocks the marketing trick of painting harmful habits with a thin coat of environmental jargon so that both companies and consumers can feel guilt-free.
In just a few verses, Tryo exposes the contradiction at the heart of consumer culture: we want pristine beaches and plastic convenience, Argentinian steaks and protected whales, phosphate-free detergent and nuclear-powered energy. Calling themselves the âPinocchios of marketing,â the singers remind us that pretending to be green is easier than truly changing our lifestyles. The song is a humorous yet sharp invitation to spot the lie, drop the façade, and think about what real sustainability would look like once the music stops.