¡Trucha! literally means "trout" in Spanish, but in Mexican slang, it's a common interjection meaning "Watch out!" or "Be careful!"
In this song, Peso Pluma uses it as a warning or an alert, setting an immediate, edgy tone. It's a fantastic example of how a seemingly innocent word can take on a completely different, impactful meaning in slang, making it both memorable and culturally insightful for learners.
Peso Pluma kicks this one off with a warning: “¡Trucha!” [Watch out!]. He's not kidding. This song is a full-speed ride through a life of excess, danger, and luxury. He compares himself to the famous Mexican rapper Babo, “lleno de tatuajes y en la capirucha” [full of tattoos and in the capital city], creating an image of a powerful figure. He brags about his custom truck, his expensive Cartier watch, and a Lamborghini that “se porta muy bien” [behaves very well] on the freeway. It's a life lived on the edge, where he's always dressed in black with his cap pulled down low.
He's never alone, either. He's surrounded by his crew, “la plebada que cuida mi espalda” [the crew that has my back], and more than twenty women. The lyrics are blunt about drug use, with lines like “Con un pase me pongo bien, me pongo al cien” [With one hit I get good, I get to 100%]. There's a sense of invincibility here, as he claims he’s not afraid of anything and even drives the devil crazy. It’s a snapshot of a wild, high-stakes lifestyle, packed with bravado and luxury brands.
Hassan Emilio Kabande Laija was born in Zapopan, Jalisco in 1999, grew up in Guadalajara, and taught himself guitar at fifteen off YouTube tutorials. As Peso Pluma he sings corridos tumbados: Sinaloan sierreño guitars underneath, the cadence and swagger of hip hop on top. His voice is a thin nasal rasp nobody would call pretty, and in 2023 it made him the fifth most-streamed artist on Spotify worldwide.
He arrived through features, "El Belicón" with Raúl Vega and then "AMG" and "PRC" with Natanael Cano, before "Ella Baila Sola" with Eslabón Armado reached No. 4 on the Billboard Hot 100 in 2023, the first regional Mexican song ever inside that top 10. Génesis won Best Música Mexicana Album at the 2024 Grammys, and the 24-track double album Éxodo followed with Cardi B, Quavo and Rich the Kid along for the urbano half. He runs his own label, Double P Records, and closed 2025 with Dinastía, a joint album with his cousin Tito Double P that went straight to No. 1 on Top Latin Albums and filled 30 US arenas in 2026, Madison Square Garden included.