Camellando is a cool slang verb that means "to work hard" or "to hustle". It's not a word you'd typically learn in a Spanish textbook!
The word comes from camello (camel), painting a picture of working tirelessly like a camel in the desert. In the song, Peso Pluma sings, "Encapuchado camellando allá por Dubai" (Hooded up, hustling out there in Dubai), describing the relentless work ethic behind his luxurious lifestyle. It perfectly captures the song's theme and is a great example of modern, regional slang.
Gervonta is Mexican artist Peso Pluma flexing a life of total luxury, fast travel, and zero worries about money. The track gets its title straight from the chorus, where he brags about sitting ringside in Sin City: Y en primera fila viendo a Gervonta en Las Vegas ("And in the front row watching Gervonta in Las Vegas"), referencing the famous American boxer Gervonta Davis. Throughout the track, he bounces between private jets (en jet privado porque el tiempo vuela ["in a private jet because time flies"]), crypto payouts (criptomonedas me llegan ["cryptocurrency arrives to me"]), and flashy watches glowing on his wrist.
He uses plenty of colorful regional slang to describe his wild party lifestyle. He lights up un gallo ("a joint") from the weed brand Fly, floats through the city in an expensive Italian sports car, and takes high-end trips from Japan to Dubai. He jokes about rolling como Aladdín volando en el Jeep ("like Aladdin flying in the Jeep") while riding alongside a customized rifle he nicknames Cuerno Duvalín (an AK-47 styled like the classic two-toned Mexican candy Duvalín). He also shouts out the group Marca Registrada while partying with morras ("girls") and plebes ("boys" or "crew members") armed with heavy weaponry. It is an over-the-top, loud flex track about living large without caring what anyone else thinks (vale verga el que digan ["I don't give a damn what they say"]).
Hassan Emilio Kabande Laija was born in Zapopan, Jalisco in 1999, grew up in Guadalajara, and taught himself guitar at fifteen off YouTube tutorials. As Peso Pluma he sings corridos tumbados: Sinaloan sierreño guitars underneath, the cadence and swagger of hip hop on top. His voice is a thin nasal rasp nobody would call pretty, and in 2023 it made him the fifth most-streamed artist on Spotify worldwide.
He arrived through features, "El Belicón" with Raúl Vega and then "AMG" and "PRC" with Natanael Cano, before "Ella Baila Sola" with Eslabón Armado reached No. 4 on the Billboard Hot 100 in 2023, the first regional Mexican song ever inside that top 10. Génesis won Best Música Mexicana Album at the 2024 Grammys, and the 24-track double album Éxodo followed with Cardi B, Quavo and Rich the Kid along for the urbano half. He runs his own label, Double P Records, and closed 2025 with Dinastía, a joint album with his cousin Tito Double P that went straight to No. 1 on Top Latin Albums and filled 30 US arenas in 2026, Madison Square Garden included.