Atesoro means 'I treasure' or 'I cherish'. It's a beautiful and strong verb that conveys deep value and care for something.
In the song, Natanael Cano sings, "Los consejos de mi padre, esos sí los atesoro" (My father's advice, those I do treasure). This line highlights the importance of family wisdom and respect, making 'atesoro' a memorable word that expresses profound appreciation.
This song is a straight-up declaration of confidence from Natanael Cano and Bad Bunny. Natanael kicks it off by laying out his life philosophy: ignore the haters, value his father's advice, and don't trust easily. He's got a flashy lifestyle, riding horses in Yeezys with gold jewelry, but he's also aware of the dark side of fame, saying “El dinero trae problemas y se lleva a los amigos” (Money brings problems and takes friends away). He warns everyone not to test him because “No se metan con el diablo / Que pueden salir quemados” (Don't mess with the devil / Or you could get burned).
Bad Bunny jumps in with his own take on wealth and perception. He asks a pretty blunt question: “Pero si yo fuera pobre, ¿para qué sirve Benito?” (But if I were poor, what good is Benito?). It's a sharp comment on how people only value him for his money and success. The whole track is a mix of bragging about success, loyalty to family, and a clear warning to anyone who might cross them. It's a statement about being proud of where they come from, with a final shout-out to Mexico and Puerto Rico, claiming “América es nuestra casa” (America is our home).
Natanael Rubén Cano Monge, born on March 27, 2001, in Hermosillo, Sonora, Mexico, is a groundbreaking Mexican rapper, singer, and composer.
He is best known for pioneering "corridos tumbados," a unique fusion of traditional regional Mexican corridos with modern trap and hip-hop elements. Beginning his career by uploading guitar covers and original songs on YouTube, Natanael quickly gained recognition for blending genres and storytelling. His hit "Soy el Diablo" gained international attention, especially after a remix with Puerto Rican superstar Bad Bunny.
Signed to Rancho Humilde and Warner Latina, Cano has released several successful albums and EPs, showcasing his dynamic style. Drawing inspiration from legends like Ariel Camacho and contemporary Latin trap artists, Natanael Cano continues to innovate and shape the future of regional Mexican music.