Engañar means "to deceive," "to trick," or "to cheat." It's a strong verb that captures a central theme of the song.
In the lyrics, the singer grapples with his infidelity and the struggle to be honest. He sings, "No la voy a engañar" (I'm not going to deceive her), revealing his internal conflict and the weight of his actions. This word is key to understanding the song's emotional depth.
Jessi Uribe's "No La Voy A Engañar" is a really honest, almost brutally so, look at a man struggling with fidelity. He knows he should confess his unfaithfulness to his partner, admitting, "Sé que debiera confesárselo" [I know I should confess it to her]. But the thought of hurting her makes him anxious, so he keeps it a secret "Por no hacerla llorar" [So as not to make her cry].
He's not trying to be a bad guy; he just can't seem to control himself. He admits, "No, yo no soy fiel como quisiera" [No, I'm not faithful as I would like] and blames his "instintos de animal" [animal instincts] and "hermosura placentera" [pleasurable beauty] for leading him astray. Even though he feels bad about it – "aunque se siente bien, se siente mal" [even though it feels good, it feels bad] – he knows he's not going to change. He even says, "Pero si ella me conoce bien, no la voy a engañar" [But if she knows me well, I'm not going to deceive her], which is a pretty blunt way of saying he's just being himself. His heart loves her, but his actions don't always align.