Consumiendo comes from the verb consumir, which means 'to consume'. While it can mean to use something up, in this context, it carries a more intense and emotional weight.
Here, the singer uses it to express how he is 'wasting away' or being 'consumed' by his unexpressed feelings and longing for a kiss. It vividly portrays the internal suffering and emotional toll of his unspoken love, making it a powerful and memorable word in the song.
"Por Un Beso" is Intocable's confession of a love the singer can't bring himself to speak. He's consumed by wanting one woman — "Que por dentro estoy muriendo por un beso suyo" (that inside I'm dying for one kiss from her) — but the moment she's near he freezes: "Me quedo sin fuerza con ganas de amarle" (I'm left without strength, wanting to love her). He admits she has no idea she fills his thoughts, and that it's fear alone keeping him from bringing her a rose and saying "te quiero" (I love you). At night she takes over his dreams — "Cada noche está en mis sueños" (Every night she's in my dreams) — and he wakes feeling as if she already belongs to him, still stuck wanting to break "las cadenas del maldito miedo" (the chains of this damned fear) for the one kiss he can't work up the nerve to take.
Intocable is a Grammy-winning band from Zapata, Texas, in the United States, formed in the early 1990s by childhood friends Ricky Muñoz and René Martínez. Muñoz leads on vocals and accordion, while Martínez anchors the rhythm on drums, and together they built a sound that blends traditional norteño and conjunto rhythms with the polish of pop balladry.
That mix of accordion-driven polka and heartfelt melody helped Intocable become one of the most influential groups in Tejano music, inspiring a generation of bands that followed their lead. Their catalogue includes more than twenty Latin top ten hits, and their honors include a Grammy Award for Best Mexican/Mexican American Album and multiple Latin Grammy wins for Best Norteño Album.
In 1999 the band faced tragedy when three members died in a road accident, but Ricky and René kept Intocable going, returning to the stage within months. More than three decades later, the group still fills arenas across Mexico and the United States, and their songs remain a cornerstone of romantic norteño music for millions of fans.