Bubbaloo is a popular brand of bubblegum, but in this song, Feid uses it with a playful and suggestive double meaning.
After mentioning a massage, he sings, "pa' que después me suelte ese Bubbaloo" (so that afterwards she lets go of that Bubbaloo), implying a sexual act or pleasure. The word is central to the song's title and chorus, making it memorable and enticing for its clever, cheeky use.
âBUBALUâ is a sun-kissed love letter where Colombian hitmaker Feid and Nigerian star Rema confess that every party, beach trip, and late-night adventure loses its sparkle without one special woman. The chorusâ playful slang â âDulcecita flow Trululu, cremita de coconutâ â paints her as a sweet tropical treat, while âBubbalooâ (a chewy Latin-American gum) becomes a cheeky nickname for the irresistible pull of her body and vibe. From jet-ski rides in Montego Bay to flirty hotel rooms in Benidorm, the song hops across dreamy vacation spots, mixing Spanish, English, and Nigerian Pidgin to celebrate a cross-cultural romance that feels both global and intensely personal.
Beneath the laid-back reggaeton-meets-Afrobeats groove, the message is simple: nothing tastes as good, sounds as good, or feels as good without her. Feid zooms in on her photos when they are apart, convinced she must have cast a little vudĂș on him; Rema promises to stay loyal if she ever considers someone else. âBUBALUâ is sweet, sensual, and slightly nostalgic â the musical equivalent of blowing a bright-pink bubble on a warm Caribbean night and wishing the moment could stretch forever.
SalomĂłn Villada Hoyos, known by his stage names Feid and Ferxxo, is a Colombian singer, songwriter, and record producer born on August 19, 1992, in MedellĂn, Colombia. Emerging in 2013, Feid has become a prominent figure in urbano music, blending reggaeton, hip-hop, and R&B influences, inspired by artists such as Drake and Chris Brown.
Feid is celebrated not only for his solo work but also for collaborations with top Latin artists including Bad Bunny, J Balvin, Karol G, SebastiĂĄn Yatra, and Maluma. Notably, he contributed to the writing of J Balvin's hit single "Ginza". His distinctive sound, emotive vocals, and songwriting talent have earned him multiple awards, making him a key voice in contemporary Latin music.