Joseado is a colloquial term, particularly common in some Latin American countries, that means to have 'hustled' or 'worked hard' to earn a living, often implying overcoming difficulties.
In the context of Farruko's song, it emphasizes the humble beginnings and the effort put in by people from the neighborhood. The line "Aquí sí se ha joseado y se ha pasado trabajo" directly translates to "Here we have hustled and gone through hardship," highlighting the resilience and hard work of his community.
Farruko teams up with Herencia de Timbiquí for "Hay Que Volver," a song that's all about remembering your roots and staying humble, no matter how far you go. It kicks off by talking about life's tough choices: "En una vida dura / Es cuando tú decides / Qué destino escoger" [In a hard life / Is when you decide / What destiny to choose]. You need to be strong, like wearing "Una fuerte armadura" [A strong armor], to face the path ahead.
The song really hits home with the advice from his mother. She tells him, "'Andate' / Me decía mi madre / 'Pa' dónde tú quieras / Pero pórtate bien'" [Go wherever you want / My mother told me / But behave yourself]. She reminds him not to forget his home, the street where he played as a kid. There's a strong warning too: "No te confíes me decía la vieja / Que el diablo se disfraza y de Dios te aleja" [Don't trust, the old woman told me / That the devil disguises himself and distances you from God]. It's a reminder to stay grounded, remember where you came from, and keep your heart clean. Farruko shouts out his home and people in Bayamón, emphasizing that you always have to return to where you were happy. "Recuerda bien / Que hay que volver / Dónde fuimos felices / Una y otra vez" [Remember well / That you have to return / Where we were happy / Again and again].
Carlos Efrén Reyes Rosado was writing songs at eleven, then left school to fix cars alongside his father in Bayamón, Puerto Rico, and built his first audience on MySpace. As Farruko he put out El Talento del Bloque in 2010, at nineteen.
The big records came through other people's at first: "6 AM" with J Balvin, "Passion Whine" with Sean Paul, "Krippy Kush" with Bad Bunny and Rvssian, and the "Calma" remix with Pedro Capó, which took a Latin Grammy in 2019. Then "Pepas" in 2021, guaracha electrónica built on Colombian club music rather than reggaeton, hit number one on Hot Latin Songs and has passed 1.7 billion Spotify streams. In February 2022 he stopped a Miami arena show to preach for about fifteen minutes, refused to sing "Pepas" and apologised for its lyrics, and told the crowd that Farru was retired and Carlos was there now. He returned to touring in May 2023 and released the 26-track CVRBON VRMOR in October 2024.