Buongusto means “good taste” or “refinement,” especially in the way someone lives, dresses, or chooses luxury. In the song, Fabri Fibra plays on gusto (“taste”) and buongusto while questioning society’s obsession with wealth, status, and a luxurious lifestyle, making this a memorable word with cultural and ironic depth.
Fabri Fibra opens by selling Italy the way a tourist brochure would, "Rap italiano, pizza, Briatore" (Italian rap, pizza, Briatore), then turns the postcard over. Everyone wants "una vita di lusso" (a life of luxury) while the bills read "Tasso fisso, mutui, rate" (fixed rate, mortgages, installments), and the rich gossip "con i soldi nostri" (with our money). He even jokes that since Berlusconi died "tutti quanti ci sentiamo migliori" (we all feel like better people), because nobody is rubbing millions in our faces anymore.
The chorus, sung with Tredici Pietro, asks the question in the title: "Che gusto c'è?" (what's the point?) "se tutti stanno sempre meglio di te" (if everyone is always doing better than you), from Porto Cervo to Saint Tropez. The last verse goes after reality TV fame and tabloid romance, "sentimenti Rovagnati" (Rovagnati feelings), named after a brand of sliced ham sold vacuum-packed. It ends on a shrug: "siamo tutti cantanti, ma non ci sono canzoni" (we're all singers, but there aren't any songs).
Fabri Fibra, born Fabrizio Tarducci in 1976 in Senigallia, Italy, is one of the most influential voices in Italian rap. He started out in the underground scene in the 1990s, teaming up with DJ Lato in the duo Uomini di Mare before launching his own label, Teste Mobili Records, in 2000.
He went solo in 2002 with the album Turbe giovanili, but it was 2004's Mr. Simpatia that truly put him on the map and led to a major deal with Universal two years later. His breakthrough into the mainstream came with Controcultura in 2010, a double-platinum record built on hit singles like "Vip in Trip" and "Tranne Te." Guerra e Pace followed in 2013 and shot straight to number one.
Known for his sharp, outspoken lyrics, Fabri Fibra built his reputation as a "conscious rapper," tackling social and political issues alongside stories from his own life. With more than 2.3 million certified sales, he remains one of the defining figures of Italian hip hop.