Gugu tata is a playful, onomatopoeic phrase that mimics baby talk, similar to "goo-goo ga-ga" in English. It's highly memorable and central to the song's title and chorus.
In the context of the song, El Alfa uses this phrase to assert his dominance and dismiss his rivals as immature or childlike. He's essentially saying they're still babbling while he's the established figure, making it a unique and somewhat taunting expression within the lyrics.
El Alfa builds the whole song around a baby's coo. "Ay, a gugu tata" is what a father says rocking an infant, and here it becomes the sound of every fake friend calling him "Papi" the second they need something. He opens by disowning them outright: "Yo soy su papå, los declaré, pero salieron unas rata'" [I am their father, I declared them, but some rats came out]. He backed people, and they turned into rats the first chance they got.
The middle stretch is pure receipts. He's the one moving money and connections: "Te voy a da' la cone' para que corone' por El 13" [I'm going to give you the hookup so you can score big through El 13], while everyone chasing him is broke or "Buscando gente que les haga falta lentes" [looking for people who need glasses] just to spot a fraud. By the time the hook comes back around, calling him "Papi, a gugu tata" isn't affection anymore. It's an admission that they lost.
El Alfa is a solo artist from the Dominican Republic. He is a major figure in dembow music, known for his high-energy delivery and unique vocal style.
His music often features fast rhythms and a very direct approach. He has released popular tracks such as "La Romana," "Suave (Remix)," and "Gogo Dance," which showcase his signature sound.