Joseo is a Spanish slang term that means "hustle" or "grind". It refers to working hard and putting in effort, often in a street-smart or entrepreneurial way, to make money or achieve success.
In the song, the artist says, "Me puse pa'l joseo y no me importaba la cantidad" (I got into the hustle and the amount didn't matter to me). This highlights a mindset of dedication and ambition, prioritizing the act of hustling over the immediate financial gain, which is a common theme in urban music.
Brray's "No Eres Tú, Soy Yo" is a super direct and honest look into the mind of someone who's all about the hustle and not really built for commitment right now. It kicks off with a rapid-fire Q&A, where Brray shuts down questions about his past and future with a bluntness that's almost funny. He's got his eyes on the money, saying things like "Hablo con dinero pa' que las personas se queden calla'" [I speak with money so people stay quiet] and "Prefiero vivir como si me voy a morir ya" [I prefer to live as if I'm going to die already].
He's not afraid to admit he's thought about quitting, but he's also seeing the rewards of his hard work, with people asking "quién yo soy" [who I am]. The song then shifts to his perspective on relationships, where he's got some serious trust issues, especially with women who are only interested in fame and money. He's clear that he's not looking for anything serious, telling his love interest, "No eres tú, soy yo que no sé amar" [It's not you, it's me who doesn't know how to love] and "Pienso que eso de estar en una relación no es pa' nosotros" [I think being in a relationship isn't for us]. It's a bold and unapologetic statement about prioritizing his grind over romance, even if it means breaking some hearts.