Joseando is Caribbean urban slang for hustling, working hard, and chasing money or success. In the song, Big Soto uses it to describe staying focused on his goals and investing in himself while his earnings grow, making this distinctive word a memorable key to the song's confident attitude.
Big Soto and Neutro Shorty present “Joseando” as a boastful street-rap anthem about hustling, making money, and staying ahead of rivals. The title comes from josear, Venezuelan street slang for hustling or working hard to earn money. The repeated line “Sigo joseando, en lo mío yo estoy invirtiendo” [I keep hustling, I’m investing in my own thing] shows the main attitude: the money is growing, the bank account is multiplying, and the artists believe they have earned their position. When Soto says “Yo soy un diamante, lo sé” [I’m a diamond, I know it], he compares himself to something valuable that stands out from everyone else. “Mordiéndose” literally means “biting themselves,” but here it describes jealous people frustrated by his success.
The verses push this confidence into danger and excess. The narrator describes being stopped in a car, taken to court after police found drugs, and then getting out with a phone call. He looks back at running from the police and now laughs because he has moved from selling drugs to smoking what he once sold. The song also brings in threats, weapons, rival crews, nonstop activity, expensive fragrance, Palermo and Cali, and women chasing the artists. Some lines are deliberately extreme and explicit, especially the sexual boasts. The boxing reference “Esto está pegando, Manny Pacquiao” [This is hitting like Manny Pacquiao] compares their impact to the famous boxer’s punches. Altogether, the lyrics mix money talk, street codes, danger, luxury, and sexual bravado, with the chorus returning to one message: keep hustling, keep investing, and let the jealous ones talk.
Gustavo Rafael Guerrero Soto, known professionally as Big Soto, is a pioneering Venezuelan rapper, singer, and songwriter born on October 19, 1996. Emerging from the urban music scene of Venezuela, Big Soto played a crucial role in introducing Latin trap to his country and has since become one of the genre's leading voices in Latin America.
Since beginning his musical journey in 2013, he has impressed fans with his dynamic blend of reggaeton, trap, and hip hop, releasing standout projects like Young Cream and The Good Trip. Signed to Rimas Entertainment, Big Soto continues to grow internationally, collaborating with artists across Latin music and captivating audiences with his authentic style and innovative sound.