Pichar is a very common Puerto Rican slang word that means 'to ignore' or 'to brush someone off'. It's an essential piece of Caribbean Spanish vocabulary and a great word to know if you love Bad Bunny's music.
Interestingly, it's derived from the English verb 'to pitch' (like in baseball), but the meaning has evolved completely! In the song, he sings "Toca seguir, pichar y olvidar" (It's time to move on, ignore, and forget), showing his resolve to leave the past behind.
Bad Bunny is going through it in this song. He starts by setting a scene of a relationship ending by a river, full of “Preguntas sin contestaciones” [Questions without answers]. He feels his emotions changing like the seasons, and even though he's in Puerto Rico where “todo el tiempo es verano” [it's always summer], he says, “Estoy pasando frío escuchando estas canciones” [I'm feeling cold listening to these songs]. It’s a perfect description of how heartbreak can make you feel isolated and cold, no matter where you are.
He spends the rest of the song talking directly to his ex, and he does not hold back. He admits he's thinking of her but tells her not to get excited because he won't text. He wonders who will suffer more, then decides, “ojalá que seas tú” [I hope it's you]. He calls her out for being pretty but a liar and warns her that one day she'll get old and regret letting go of “lo más real que has tenido en tu vida” [the most real thing you've ever had in your life]. The best line is when he calls her a “boquete en PR” [a pothole in Puerto Rico], a very specific local insult for something you have to avoid. He ends by saying he's moving on, but the song itself feels like the last, angry letter he needed to write before he could.
Bad Bunny was bagging groceries at a supermarket in Vega Baja and studying audiovisual communication at the University of Puerto Rico's Arecibo campus when the tracks he was uploading to SoundCloud between shifts reached DJ Luian, who signed him to Hear This Music in 2016. He was born Benito Antonio Martínez Ocasio in Bayamón in 1994 and grew up in the Almirante Sur barrio of Vega Baja.
The breakout was "Diles" in 2016, then "Soy Peor" that December, and by 2018 he was on Cardi B's "I Like It", a number one on the Hot 100. His albums run from X 100pre and YHLQMDLG through Un Verano Sin Ti, the year end number one on the Billboard 200 in 2022, to Debí Tirar Más Fotos, which in February 2026 became the first all Spanish language album to win the Grammy for Album of the Year. He also has "Callaíta", "Dakiti" and "Tití Me Preguntó" behind him, a summer 2025 residency at the Coliseo José Miguel Agrelot in San Juan, and a WrestleMania tag team match in 2021 that he and Damian Priest won.