Tarocca is an interesting slang term that means "fake" or "counterfeit." It's often used to describe imitation designer goods.
In the song, the artist raps, "sono ricco però la borsa è tarocca" (I'm rich but the bag is fake). This line highlights a common theme in hip-hop culture where appearances can be deceiving, and even those with wealth might sport counterfeit items, adding a layer of irony and social commentary to the lyrics.
The title is the whole story: rings and chains that used to be copper are diamonds and sapphires now. Artie 5ive spends his verses on the come-up and on how little he cares who it annoys, and the funniest line is the one where he admits the props are fake anyway: "Poi mi chiama sciocco, sono ricco però la borsa è tarocca, stronzo" (Then she calls me a fool, I'm rich but the bag is fake, asshole).
ANNA opens her verse by answering him, whether she means to or not: "Questa borsa è real, l'ho pagata una follia" (This bag is real, I paid a crazy price for it). Her half is the sharper one. She threatens a thief with Artie rather than the police, she refuses to soften ("Scusa se ho un atteggiamento ostile, non son delicata" / Sorry if my attitude is hostile, I'm not delicate), and she treats the English she drops into the Italian as a favour to the listener: "Se porto rime in inglese, vi insegno lo slang" (If I bring rhymes in English, I teach you the slang). Milan runs through the rest of it, down to taking girls out to the Bicocca district so they can see hell.