Provocar means "to provoke," but in romantic contexts like this song, it often takes on a lighter, more playful meaning, closer to "to tease" or "to entice."
In the lyrics, Alvaro Soler sings, "Loca, loca, loca cuando me provoca" (Crazy, crazy, crazy when she teases me). He uses this word to describe how his love interest's actions make him lose his reason, perfectly capturing the song's theme of thrilling, irresistible attraction.
Alvaro Soler is completely gone for someone in this song, and he doesn't care who knows it. He's so head-over-heels that he admits, "Loca, loca, loca cuando me provoca / Pierdo y pierdo la razón" (Crazy, crazy, crazy when she provokes me / I lose and lose my reason). It's an intense, all-consuming kind of love where he can't even sleep without her.
His friends are worried, telling him "que tú no me haces bien" (that you're not good for me), but he's not listening. For him, it's simple: "Para mí esto es amor" (For me, this is love). He just wants her to stay the night and be there in the morning. He thinks the whole thing is worth it for just one kiss, which tells you everything you need to know about how he feels!
Álvaro Soler was ten when his family moved to Tokyo, and seventeen when he came back to Catalonia with piano lessons and most of a second childhood behind him. He was born in Sant Cugat del Vallès in 1991, formed the band Urban Lights in 2010 with his brother and a few friends, reached the final eight of the talent show ¡Tú sí que vales! with them in 2013, and left in 2014 to work on his own.
The song that broke him was "El mismo sol" in 2015, a number one in Italy and Switzerland that was re-recorded as a bilingual version with Jennifer Lopez. "Sofia" did it again a year later, topping the charts in Italy, Poland, Belgium and Switzerland and going platinum several times over in Italy. His albums are Eterno agosto (2015), Mar de colores (2018), which carried "La cintura", Magia (2021) and El Camino (2025). He records in Spanish, English, Italian and German, wrote "Yo contigo, tú conmigo" with Morat for Despicable Me 3, and has coached on the German edition of The Voice Kids.